Make your part of the world beautiful!
I started my career in advertising and communication with a profound mission to effect significant change in the world. However, as I gradually realized the immense scale of the world and its complexity, I began to feel like a tiny speck, incapable of making a meaningful impact. This feeling of insignificance led to frustration and depression.
Fortunately, everything changed when I joined Breakthrough and started working under the guidance of Mr. Manoj Matthai, Principal Strategist and Chief Creative Officer. After successfully completing several projects consecutively, he used a particular phrase that resonated with me deeply: "We are making great changes to 'this part of' the world." This specific usage of 'this part of' struck a chord in my mind.
I delved further into this idea and found solace in it. It provided tremendous relief because, if you draw a circle around 'this part of' your world, it can encompass various aspects—your mind, your table, your room, your home, your family, your neighborhood, your country, and ultimately, your world. Every small effort you make to beautify your part of the world matters. Thus, if you desire to make the world beautiful, focus on making your part of the world beautiful. It is indeed possible.
By shifting my perspective and understanding the significance of contributing to my immediate surroundings, I gained renewed hope and motivation to create positive change. I realized that even though I may be a small entity in the grand scheme of things, my actions within "this part of" the world can have a profound impact. It's through these cumulative efforts that we can collectively transform our global community into a more beautiful place.
My passion for design and art has been a lifelong journey that has led me to explore various fields of design, particularly brand building and brand communication.
As a designer, I believe that a great design is not just about what you see, it's about what you feel and do subconsciously. Design has the power to influence people's emotions, behavior, and decision-making processes. It is this power that motivates me to create designs that not only look aesthetically pleasing but also have a purpose and meaning.
Throughout my career, I have worked with various clients to build brands, create visual identities, and develop communication strategies that effectively convey their message. My approach to design is to understand the needs and goals of my clients, and then use my creativity and technical skills to deliver the best possible solution.
In addition to brand building and communication, I also have a keen interest in illustration, typography, and graphic design. I enjoy experimenting with different mediums and techniques, and I'm constantly exploring new ways to push the boundaries of design.
I hope you enjoy exploring my art and design projects on my website. If you have any questions or would like to collaborate with me on a project, please don't hesitate to get in touch. Thank you for visiting!
Experience
June 2023 - Present
Lecturer in Applied Art
College of Fine Arts Kerala
Thiruvananthapuram, Kerala
Lecturer in Applied Art
College of Fine Arts Kerala
Thiruvananthapuram, Kerala
June 2022 - June 2023
Designer
Foley Designs
Bangalore, Karnataka
Designer
Foley Designs
Bangalore, Karnataka
March 2019 - May 2022
Creative Director
Breakthrough Brand & Business Consulting
Thiruvananthapuram, Kerala
Creative Director
Breakthrough Brand & Business Consulting
Thiruvananthapuram, Kerala
May 2018 - June 2018
Senior Art Director
DDB Mudra Group
Bangalore, Karnataka
Senior Art Director
DDB Mudra Group
Bangalore, Karnataka
July 2016 - May 2018
Art Director
Origami Creative Concepts
Bangalore, Karnataka
Art Director
Origami Creative Concepts
Bangalore, Karnataka
March 2015 - July 2016
Art Director
Saatchi & Saatchi Focus
Bangalore, Karnataka
Art Director
Saatchi & Saatchi Focus
Bangalore, Karnataka
July 2014 - March 2015
Creative Visualizer
Asiavision Advertising
Dubai, UAE
Creative Visualizer
Asiavision Advertising
Dubai, UAE
June 2013 - June 2014
Visualizer
Brandway
Thiruvananthapuram, Kerala
Visualizer
Brandway
Thiruvananthapuram, Kerala
March 2009 - May 2011
3d Animator
Kaleido Animations
Thiruvananthapuram, Kerala
3d Animator
Kaleido Animations
Thiruvananthapuram, Kerala
Achievements
2019
Artwork selected and exhibited in the show Indernet by Masala Movement at Köln, Germany in 2019. Curated by Manoj Kurian
Artwork selected and exhibited in the show Indernet by Masala Movement at Köln, Germany in 2019. Curated by Manoj Kurian
2018
'Now Flying' Campaign Featured on AOTW
'So Fresh' Campaign Featured on AOTW
2017
Big Band Awards by Ad Club Bangalore, Silver for Print Collateral
Big Band Awards by Ad Club Bangalore, Silver for Print Collateral
Featured on Creative Gaga Magazine issue 38. Also got an opportunity to create the cover artwork.