India's Pride. My Pride.

An ad campaign created as part of the repositioning of the VKC Pride brand to "Celebrate Hard Work." The advertisement celebrates the pride of India and aims to evoke a sense of nationalistic pride among viewers. Notably, the advertisement is unique in that it is designed as an "adless ad," eschewing traditional advertising tactics in favor of a more subtle approach.

Client: VKC
Brand: VKC Pride

Agency/Studio/Consultancy
Breakthrough Brand & Business Consulting

CCO & Strategist: Manoj Matthai
Copywriter: Manoj Matthai
Art/Creative Direction: mee
Photographer: Anil Kumar
Client Servicing: Mini S Joseph

TVC

Website Design

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